Public Relations

These projects demonstrate my public relations skills in connecting a brand's mission to an audience. 

Sweet Scoops ATL

Sweet Scoops ATL is a fictional ice cream shop located in Atlanta. I created the brand and built a digital marketing & pr strategy.

Sweet Scoops ATL - Digital Marketing & PR Strategy

GirlTrek @ LSUS

GirlTrek @ LSUS is a public relations project I created to plan the launch of a women's walking club centered on Black history on a college campus.

Situation Analysis - GirlTrek

Goals, Objectives, Strategies, & Tactics - GirlTrek

Evaluation Methods - GirlTrek

Press Release - GirlTrek

Presentation - GirlTrek

North By Rest

North By Rest - Presentation

North By Rest is a website centered on wellness and activism. I created the brand and a digital marketing strategy.