Capstone Data Exploration

This dataset exploration is an assignment from the Meta Marketing Analytics Professional Certificate. The dataset contains data for a company's Facebook Ad Campaigns and Google AdWords. The data collected are ad views, clicks, conversions, costs per ad, click-through rates, conversion rates, and costs per click.

I explored both datasets for measures of central tendency (mean, median, and mode), standard deviation, correlation coefficient, and p-value. I also ran SQL queries for various breakdowns of conversions.

Scroll to the far right of the first sheet for the data exploration.